ELDAT expands its installations and enters North America

 Tel Aviv 16.6.99

Eldat Communication has completed the installation of its first ESL system in North America. The system is installed in a Catalano's store in Cleveland Ohio. The 10,000 label store is being installed and serviced by ICL USA, as a part of its "Global Store" concept.

Catalano's, is a family owned grocery store that does not face any local or state laws regarding price accuracy. "The reason we decided to equip ourselves with this technology" says Richard Catalano, vice president and son of the company's president, "is that we feel that it would be a huge plus over our competition. There's no question it will help revenues. Every customer who has seen it so far is completely interested. The tags are clear, concise, and make updates a snap. We haven't had one negative comment. That alone is a huge positive step. Eldat's electronic tags are the best innovation since scanners!"

The 45,000 square foot store stocks about 25,000 SKUs, and Catalano's plan is to install Electronic Shelf Labels in at least 90% of those items.

"We are very encouraged with this new installation" says Yossi Smoler, Eldat's President and CEO. "The close cooperation we have with ICL starts to bare fruits, also in the USA. The technological superiority of our system is a fact that is now recognized in North America as well as in Europe. We have received very positive feedback at the last exhibitions we participated and we are very optimistic about the future."

Eldat, based near Tel Aviv, Israel, is a leading supplier of Electronic Shelf Label (ESL) systems. Eldat's unique technology in the InfraRed communication field, based on experience in the development of Electronic Defense Systems and Integrated Circuit Design (ASIC), has been applied to make ESL systems. Eldat has carried shelf-label systems several steps further by developing a complete in-store communication solution. Eldat's ESL systems have been installed in leading chains in Europe, Asia, and North America during the past three years.  

ICL Retail Systems, based in Dallas, TX, is one of the world's largest suppliers of retail information systems for retail in-store and headquarters environments.
It provides products and service such as PrecisionRetailing^TM, a comprehensive strategy and portfolio that helps retailers improve bottom-line profitability by targeting retailers' loyal customers; InteractiveRetailing^TM which helps retailers capitalize on the multi-media shopping trend and provides the tools and services to make the customer's shopping experience more informative and fun; and GlobalSTORE a complete software solution including the strategy, design, tools and materials that retailers need to construct customized solutions.