Teraoka Seiko orders over one Million labels, for immediate delivery
June 20, 2004
Teraoka Seiko, Eldat’s partner in Japan, has recently placed an order for over one Million labels to Eldat. Deliveries are due to be completed by the end of the year.
“We are glad to see the rapid development of the Japanese market” says Mr. Yossi Smoler, Eldat’s president & CEO. “We have an ideal partner in Japan that does a wonderful job in this demanding market. It seems like the ESL market in Japan is taking off, and with the new price display regulations effective now, there is a growing need for our solutions”
“We see a new trend in the market” says Mr Shinjuko Emoto, the ESL business unit manager at Teraoka. “We started with tier 3 retailers which constitute a large niche in Japan, and we gradually moved to tier 2 & tier 1 retailers. We have now over 250 stores operational with ESL, with about three new installations every week. Due to the growing competition between the chains, we believe that within 5 years most of the supermarkets in Japan will be equipped with ESL’s.”
“Japan is a unique market for us” says Mr. Oron Branitzky, Eldat’s Vice President for marketing & sales. “The large number of small to medium chains reduces our dependency in single projects that have a significant impact on the performances of the ESL vendors. The Japanese market is not looking for the cheapest solution only, as some European retailers do, it is looking for solutions that offer good price/performance value, and this is where we have a lot to offer. During the past year Eldat has become the leading provider of ESL in the international retail market, and Teraoka Seiko is one of the main reasons for that.”
About Teraoka: Founded in 1934 and headquartered in Tokyo Japan, Teraoka Seiko is a leading manufacturer of Point Of Sale devices, weighing scales and wrapping equipment, focusing on the Supermarket industry. With 40 service and marketing centers throughout Japan and activities in over 100 countries around the globe, Teraoka Seiko is an industry leader, known in its innovative products that revolutionize business operations.
About Eldat: Eldat Communication Ltd. is the leading vendor of Electronic Shelf Labels (ESL) in the retail market. With over 7.5 Million labels installed in about 850 stores worldwide, Eldat maintains its position as one of the fastest growing companies in the retail market.
