Eldat installs the largest ESL Roll Out Worldwide

 Casino Group of France has placed an order for over 2 million Electronic Shelf Labels to Eldat. The order currently comprises 73 Hypermarkets and 21 Supermarkets in France. The roll out is implemented these days and is planned to be completed by the third quarter this year. Casino operates in France 114 Hypermarkets under the Géant banner and 420 Supermarkets under Casino banner.

 “This is the largest ESL project ever made,” says Mr. Yossi Smoler, Eldat’s president and CEO. “ We are proud to be selected by Casino as their ESL partners. This project is very ambitious in terms of quantity over time. We have expanded our production capacity quite significantly and involved dozens of people in the deployment process. We are especially happy to see once more that our customers recognize our technological and concept superiority over competition: Casino has studied the market well, had several pilot installations with various companies, measured them carefully and eventually selected Eldat. By the end of this year, the installed base of Eldat shall include more than 6 million labels, making us the world leading ESL vendor. The project in Casino is creating a tremendous momentum in Europe and opens a lot of new opportunities for us.”