The first full
store ESL installation in Italy
Milan, June 17, 2002
PSC Italy, a subsidiary of PSC Inc., has recently completed to install the first full AdvanTAG ESL system in Tortona (Italy) at Migro Cash & Carry store that belongs to Ingross Levante an affiliated of C3 Group.
“This is a very special installation” says Mr. Carlo Gagliardi, Managing Director of PSC Italy. “We installed the system in a very short time, under special physical conditions. The size of the store is nearly 10,000 sqm. and the transceivers are set 14 meters above the floor. At present, 13,000 labels are placed throughout the store, all functioning to the full satisfaction of the customer. We are very proud to be the first in Italy who sets up an installation in a store of such scale. “
“PSC made a wonderful job in understanding our needs and translating them to a quality solution that fulfills all our expectations” says Mr. Renzo Amato, CEO of the family Company. “We have been using the system for only several weeks so far, and the benefits we got in such a short period of time made us decide to install the AdvanTAG system in our other stores as well.”
“Migro has decided to use the ESL for the benefit of their customers and of their employees” says Mr. Oron Branitzky, VP for Marketing & Sales at Eldat. “Their intention of using the label’s management pages for improving the store operation is exactly what ESL is for. Having accurate pricing and updated management information, accessible at any time, is critical for Cash & Carry chains such as Migro.
Italy is one of the new markets where we started to install this year. We will soon inform about other countries that were “sitting on the fence” until now, and have recently decided to invest in our ESL solution.”
About Ingross: INGROSS LEVANTE s.r.l. offers in its Cash and Carry MIGRO, located principally in south Italy, an assortment of 15.000 products of food and non food items and perishable foodstuff. Ingross Levante srl has its roots in the traditional devotion to trade that the Amato family demonstrated for generations, starting over 80 years ago. Till nowadays, the name of Ingross Levante asserted itself more and more, becoming synonym of competition, wide range of products and high quality of the service proposed to the customers. In 1993 the head office was transferred to the industrial area in Terlizzi (Bari) where one can still find it today.
About PSC Italy: PSC Inc. is a global provider of data-capture solutions for retail supply chains. Its broad array of products and services include point-of-sale scanning, warehousing & distribution, wireless networking, electronic shelf labels and self-checkout systems. PSC is a global company with over 3 million scanners installed worldwide. PSC's 800 plus employees provide quality products, sales, service and support through a network that extends into 101 countries. From the Italian head office located in Vimercate (MI) and from its liaison office settled in Istanbul (Turkey), depend all the sales activities of Italy and South-East Mediterranean Regions as Greece, Cyprus, Malta and Middle East Countries.
About Eldat: Eldat Communication Ltd. is the leading company in the Retail Market, for ESL (Electronic Shelf Labels). With over 3,000,000 labels sold to leading chains in Europe and Japan, Eldat possesses a position of one of the fastest growing companies in the Retail Market.
