First ESL Roll Out in Japan

 October 11 2001

 Teraoka Seiko Co., Eldat’s distributor in Japan has recently signed an agreement with Nauros Ltd. for installing Eldat’s ESL in all its stores. Naruos operates 13 supermarkets in Japan, of which three stores were already installed with ESL earlier this year.

“ We are very proud with our success in ESL installations in Japan” says Mr. Kimiyuki Takano, Teraoka’s Managing Director.” We already have over 40 supermarkets installed with ESL throughout Japan, of which most of the stores are defined as pilot installations of reputable chains. Naurus was one of our first ESL customers and their decision for a global roll-out is based on a long experience they have with the system.”

“The tight relations between Eldat and Teraoka result in a market share of over 80% we have in Japan” says Mr. Oron Branitzky, Eldat’s Vice President for Marketing & Sales. “Teraoka’s dominancy in the Japanese retail market, together with our technological leadership posses a unique opportunity in a huge potential market that is open for innovative solutions. There are more and more customers in Japan that explore the benefits of the system and are able to optimize their store operation”.

“ We are experiencing another successful year in which we strengthen our positioning as the market leaders” says Mr. Yossi Smoler, Eldat’s president and CEO. “ This is the second year in a row, in which we sell over a Million labels. Besides our success in Japan we were selected recently by large chains in other countries, which makes us very optimistic about the coming future.”

About Teraoka: Founded in 1934 Teraoka Seiko markets under the DIGI brand in an expanding range of industrial sectors. DIGI - recognized around the world as a symbol of quality and reliability – has become a leading brand in store automation, production systems for food and manufacturing industries as well as for Postal and shipping. Teraoka Seiko employs 1,200 people in its offices in Asia, Europe and North America.

 About Eldat: Eldat Communication Ltd. is the leading company in the Retail Market, for ESL (Electronic Shelf Labels). With nearly 3,000,000 labels sold to leading chains in Europe and Japan, Eldat possesses a position of one of the fastest growing companies in the Retail Market